Privacy Policy

Last updated: May 21, 2026

This Privacy Policy describes how the website helemfranceschini.com collects, uses, stores and protects the personal data of its visitors, in compliance with Law No. 13.709/2018 — Brazil's General Data Protection Law (LGPD).

1. Data Controller

The controller of personal data processed by this site is:

  • Helem Franceschini — Franceschini Advogados Associados
  • Address: Travessa do Paço, n. 23 — Centro, Rio de Janeiro/RJ, ZIP 20010-170, Brazil
  • Email: helem@helemfranceschini.com
  • Phone: +55 21 2253-3889

2. Data Collected

This site collects only the data strictly necessary for its operation and for continuous improvement of the browsing experience. The data processed is:

  • Navigation data: IP address (in anonymized form), browser type, operating system, language, pages visited, time spent and clicks performed;
  • Interaction data: heatmaps and anonymized session recordings, collected through Microsoft Clarity, with the sole purpose of analyzing usage patterns and improving the site's usability;
  • Voluntary contact data: when you choose to contact us by email, we process your name, email address and the content of the message sent.

This site does not collect sensitive data as defined in art. 5, II, of the LGPD, nor does it perform automated decisions that produce legal effects on the data subject.

3. Purpose of Processing

The data collected is used to:

  • Analyze the performance and usability of the site, identifying opportunities for improvement;
  • Understand visitor behavior to enhance the content published;
  • Respond to contact requests sent voluntarily by visitors;
  • Ensure the security and integrity of the site, preventing fraud and abuse.

4. Legal Basis

The processing of personal data by this site is based on the following legal hypotheses provided for in art. 7 of the LGPD:

  • Consent (art. 7, I): for the use of analytical cookies and usage measurement tools, upon explicit acceptance in the cookie banner;
  • Legitimate interest (art. 7, IX): for the security of the site and the maintenance of technical records essential to its operation;
  • Regular exercise of rights (art. 7, VI) and contract performance (art. 7, V): when contact is initiated by the data subject.

5. Cookies and Similar Technologies

This site uses two types of cookies:

  • Essential cookies: necessary for the operation of the site and to remember your privacy preferences. They do not require consent;
  • Analytical cookies: used by Microsoft Clarity to collect statistical navigation data and anonymized recordings. They are only activated after your explicit consent in the banner displayed on your first visit.

You can, at any time, revoke your consent by clearing cookies and site data from your browser, in which case the banner will be displayed again on your next visit.

6. Sharing and International Data Transfer

The analytical data collected is processed by Microsoft Clarity, a tool operated by Microsoft Corporation, headquartered in the United States of America. The international transfer takes place under the terms of art. 33 of the LGPD, based on the contractual guarantees offered by Microsoft, available at privacy.microsoft.com.

This site does not sell personal data and does not share information with third parties for marketing or advertising purposes.

7. Data Retention

Analytical data collected by Microsoft Clarity is retained for up to 12 months, in accordance with the service's policy. Contact messages sent by email are retained for the time necessary to respond to the request and to comply with legal obligations applicable to the practice of law.

8. Data Subject Rights

Under art. 18 of the LGPD, you may, at any time, exercise the following rights regarding your personal data:

  • Confirmation of the existence of processing;
  • Access to the data;
  • Correction of incomplete, inaccurate or outdated data;
  • Anonymization, blocking or deletion of unnecessary data or data processed in non-compliance with the LGPD;
  • Data portability;
  • Deletion of data processed based on consent;
  • Information about public and private entities with which the data has been shared;
  • Revocation of consent.

To exercise any of these rights, simply send a request to helem@helemfranceschini.com, indicating the right you wish to exercise.

9. Security

Appropriate technical and organizational measures are taken to protect personal data against unauthorized access, loss, alteration or improper disclosure, including encrypted connection (HTTPS) throughout the site and segregation of analytical data.

10. Changes to this Policy

This Policy may be updated periodically. The date of the last update is indicated at the top of this document. Periodic review is recommended to keep track of any changes.

11. Contact

Questions about this Policy, about the processing of your personal data, or requests related to the exercise of your rights may be sent to: